Transit Advertising
Transit advertising is an effective and cost-effective form of advertising that reaches a large number of people. It can be placed on various modes of public transportation such as buses, trains, and taxis. It can be used for advertising a variety of products and services, such as food and drink, health and fitness, entertainment, and much more.
The main advantages of transit advertising include:
Long exposure
Advertisements are in view for a considerable period of time while riders are on public transport. This allows them to have the opportunity to notice them multiple times and to remember them when they are shopping or planning a trip.
Low cost of advertising
The cost of View this – transit advertising is also very low, so it makes it a great option for small businesses looking to promote their brand. In addition, it allows businesses to reach a wide audience of different ages and income levels.
Whether you are an independent retailer or a large corporation, you can create a compelling and eye-catching transit advertisement campaign to help you reach your target audience. With a strong OOH campaign, you can easily capture thousands of consumers and build your brand recognition.
Creativity and Ad Design
One of the most creative and interesting transit ad ideas is to place an advertisement on the rear of a bus. A popular vodka brand Absolut changed several of their bus marquees to have a more sophisticated outlook, which was very eye-catching and a perfect way to advertise.
A British multinational optical chain, Specsavers, also had an amazing idea of placing an advertisement on the rear of their bus. This advertisement showed a bus crashing a sign pole, and the message read “should have gone to Specsavers.”
This ad was very eye-catching and caught the attention of many people. It was an amazing and innovative way to promote a company’s business, especially to those who were not aware of the brand before.
Exposure and Repeated Displays
The majority of daily commuters travel on fixed routes at set times, which means they are bound to see your ad again and again. This means that your ad will be seen by many potential customers every day, making it an ideal way to increase your visibility and sales.
Moreover, you can target specific audiences such as students, families, or professionals. This will help you reach a wider audience of different ages and income levels, so you can get more leads for your business.
It’s not uncommon to find a bus or train that has an ad on it. In fact, some cities even have a program where you can pay for your ad to appear on the bus or train.
Another advantage of transit ads is that they are easy to reposition. This can be a huge advantage for advertisers who want to change their advertisements regularly.
If you’re thinking of adding a bus or train ad to your marketing campaign, consider partnering with a company that specializes in the placement of bus and train ads. They can help you choose the best location for your ad and design it to look great and capture the attention of your target audience.
